Sports bookmaker Betway presented sponsorship with the G2 Esports team.
Last Thursday morning, sports bookmaker Betway presented sponsorship with G2 Esports in the electronic sports sector. G2 Esports, which is already one of the leaders in the eSports sector, will now have the reinforcement of the bookmaker, Betway. According to the information revealed, both entities will work integrally with each other to provide new experiences for fans of the electronic sports modality and in the sports betting sector.
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G2 Esports, which is currently considered one of the biggest names in the electronic sports market, was created in 2015. Since then, the organization has always had big names in its roster, thus becoming one of the leaders in the eSports industry .
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Meanwhile, Betway's new approach projects both companies to cooperate with each other to run new promotional campaigns on their platforms, aimed at fostering fan interaction and engaging new audiences for the industry. Thus, both entities intend to promote exhibition games, live broadcasts, exclusive materials and other prizes for those accompanying the modality.
The founder of G2 Esports, Carlos 'Ocelote' Rodriguez, commented on the new partnership and stated that the new agreement is an amazing action for G2 Esports. Considering Betway a leader in the sports market, the founder stated that Betway brings the world of traditional sports and eSports closer together: "2021 is full of good news for the G2 army already. Betway has been around for a long while and has managed to stay relevant through great content and collaborations with key players."
The founder also took the opportunity to comment that G2 Esports loves to produce content, and the new partnership with the sports bookmaker will provide a greater demand for large-scale content production, introducing the organization's main players: "We love to produce exciting content and partnering with Betway will allow us to produce great and engaging work with top players. They’ve been nothing but great at ensuring we are able to showcase all G2 brand attributes in everything we do together, and I can guarantee we’ll have a lot of fun in these next few years."
Meanwhile, Betway eSports Department Representative Adam Savinson reported that Betway is proud to bring one more partner to the sportsbook's portfolio. According to the representative, G2 Esports is the most iconic eSports organization and having it as a partner is having a milestone in the eSports market: "Betway is very proud to be bringing one of the world’s largest and most iconic esports organisations into its market leading sponsorship portfolio. Joining forces with the G2 team is a landmark partnership for us and will allow us to bring millions of loyal fans closer to the action through the collaborative content and activations planned across the year."
The online sports bookmaker, Betway, is currently closing several partnerships with eSports organizations. Currently, Betway is one of the companies that most collaborates with the modality of electronic sports, significantly contributing to the growth of the sector.
ABOUT G2 SPORTS
The electronic sports organization, G2 Esports, is a German organization that has teams in different types of games, such as: League of Legends, Valorant, Counter-Strike: Global Offensive, Hearthstone, Rocket League, Rainbow Six Siege and iRancing. Originally, the organization was founded in Spain in 2014 and had the objective of competing in the League of Legends modality. However, at that time the organization was called Gamers2.In 2015, the organization became G2 Esports and encompassed other competitive sports. Today, one of the biggest highlights of the organization is its team present in the competitive scenario of Counter-Strike: Global Offensive.
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