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Betway closes deal with Surrey County Cricket Club

Betway closes deal with Surrey County Cricket Club
Adding to its brand, the bookmaker Betway struck a deal with the Surrey County Cricket Club.
by Academia   |   comments 0

One of the largest sports betting companies, Betway, struck a deal with the Surrey County Cricket Club to add its brand to the organization. The Surrey County Cricket Club is one of the largest cricket counties in England and has the best players in the sport.

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Following the revelation of players Rory Burns, Ollie Pope and Jason Roy, the announcement also included disclosure that Betway's sports betting company may have access to the Surrey County Cricket Club. The partnership between the entities will give Betway the right to implement its brand in the national and international games that will be made on the site. In addition, Betway will also stamp their brand on the Vitality T20 Blast shirts.

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Having expanded its portfolio, Betway will add cricket from the Surrey County Cricket Club along with Cricket South Africa, Cricket West Indies and commentator Kevin Pietersen. Betway's new contract serves to solidify the sports betting company within the cricket market and to continue its worldwide expansion in the sport.
Betway CEO Anthony Werkman commented that the partnership with Surrey CCC was extremely happy, as the betting company is reinforcing its commitment to the cricket modality and expects to see the competition at Vitality T20 Blast: "We are extremely happy to be announcing our partnership with the Surrey County Cricket Club. It enforces our continued commitment to cricket and we can’t wait to watch the team compete in the Vitality T20 Blast, LV= Insurance County Championship and Royal London One Day Cup".
Meanwhile, Betway commentator and brand ambassador Kevin Pietersen also took the opportunity to comment on the sports betting company's commercial success. In his statement, Pietersen says he is happy to see Betway enter into an agreement with his former Surrey County and reaffirms that cricket is an exciting show: "It’s great to see Betway and my old county Surrey going into partnership. I had a great time at The Kia Oval. The atmosphere there is fantastic and always helps to make the cricket an exciting spectacle". In addition, the commentator also took the opportunity to stress that the summer will be memorable for cricket, stating that: "Surrey is competing for three titles from different counties, in addition to hosting a match between England and India. It looks like it will be a memorable summer for cricket."
The executive director of the Kia Oval stadium, Charlie Hodgson, has officially spoken saying that he is expecting an exciting next season at the Kia Oval and says he is happy with the new partnership with Betway, stressing that the betting company is the most innovative in the United Kingdom: "As we look forward to a hugely exciting season at The Kia Oval we’re very happy to be partnering with Betway, one of the UK’s most exciting and innovative betting companies."


Betway sports was originally founded in 2006 and has become the flagship of the Betway group. Currently, the sports betting company is based in Malta and Guernsey and has licenses to operate in: Malta, United Kingdom, Italy, Denmark, Germany, Belgium, Spain, Ghana, Kenya, Ireland and Nigeria. In addition, Betway is one of the largest online bookmakers focused on football and other sports, including even electronic sports. About its partnerships, Betway is an official sponsor of some clubs of paramount importance to football, such as West Ham United, of the Premier League.

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